Thursday, February 16, 2012
My United Way Experience
It has now been two weeks since I have started working as the Marketing Intern at Greater Longview United Way and already I feel so blessed to have the opportunity to work here. I have been able to dive right in to projects such as radio and television advertising as well as plenty of hours in the community filing free income tax returns. It has been an incredible experience already and I cannot wait to see all that is in store for me in the weeks to come.
My first three days on the job not only solidified my doubts that everything you learn in college will be used at some point in your career, but it also had me hitting the books for the first time for work rather than school. You see, part of the job description was becoming VITA certified (Volunteer Income Tax Assistant). This means that my accounting professor Mrs. Bellamy gets the final laugh because I guess I did become an accountant instead of a marketer first after all. Within those first three days I passed the IRS certified Ethics and Basic Exams, which would allows me to volunteer at the VITA site that weekend.
The VITA program is an incredible program and since it is so amazing I am going to pitch it right now just because of the profound impact it has on the community of Longview. People young and old come out and take certification tests in order to be able to volunteer their free time to fill out the community’s income tax returns for free. It is an incredible service that helps the community to grow by increasing the amount of money that families can save. I cannot begin to tell you how great it feels to know that you are saving these people money and that they will now be able to use it to get themselves necessities for everyday life. It only took me four hours to realize the need for me to become intermediate certified so that I can help out even more.
The next week was right in line with what I have been learning for the past year, marketing and advertising to a specific target audience. I have done a plethora of projects in school and some extracurricular marketing, but this was the first time it was real life marketing and advertising to a different target market other than one that I currently fit into. Now it was time for me to use all that I have learned and apply it accordingly. So far it has been a blast to be creating public service announcements for VITA to be aired on the radio, coordinating television commercials with local news companies, and creating thank you advertisements to the people that donate their time for the community. It is one thing to come up with an idea and a completely different thing to get out there and make it come to life.
Everything that I have done over the past two weeks has further backed my decision to seek a career path in marketing and keeps me excited and anxious to see all the possibilities that I have to make a difference in the community.
Wednesday, January 11, 2012
Be a VITA Volunteer!

You don’t have to be a tax expert to help. Greater Longview United Way offers the Volunteer Income Tax Assistance (VITA) program, a successful, proven strategy that mobilizes and trains volunteers to provide free tax service to working individuals and their families. VITA assists taxpayers who are struggling to make ends meet by saving them the cost of tax preparation and helping them claim all tax credits for which they are eligible.
United Way aims to cut by half the number of low-income families who are financially unstable by 2018. Can you think of a better way to spend the tax season this year? Contact us at 903-758-0191 to become a VITA volunteer!
Friday, July 29, 2011
Thanks to our Longview Mayor Jay Dean and all the people involved for LIVING UNITED!

By Eloisa Herrero
Early this week we received a call in our office informing us that Mayor Jay Dean would implement a program to help - mainly elderly and disabled people - beat the 100-degree weather. Great news for people in need of an air conditioning window unit!
It really caught my attention that several different sectors of the community such as government officials, nonprofit agencies, private companies and Longview residents were mobilized to make this program possible. That is a lot of people LIVING UNITED in Longview!
Mr. Dean mentioned in a news conference that the program was not going to solve the problem completely but it would help about 250 families. I think helping one family to deal with this heat is great, helping 250 families is awesome! Helping one family at the time is all it takes to advance the common good.
If we can beat the heat in Longview, we can beat anything if we LIVE UNITED!
Wednesday, April 13, 2011
2011 Special Volunteer Recognition

Wednesday, March 16, 2011
What are our Loyal Contributors Saying?

We believe in supporting & giving back to Longview. Through giving we receive many blessings. We appreciate the hard work and dedication of our city`s non profits. They address so many needs in our community!
United Way is the best way to share locally with several groups at the same time.
I continue giving each year because I believe in the services it`s agencies provide. I am proud to be a part of that team.
We support United Way because lives are changed when hands and hearts are extended into our community.
We give each year to the United Way because it helps us give back to the community that has given so much to us. It`s a very convenient way to support our community and to help very worthwhile community projects.
I became a UW donor when volunteering for organizations that benefited from UW and saw the need for such help.
My husband and I gave through our employer for years. Continued giving even after retirement and his death 10 years ago. I still continue to give. It is a wonderful means of helping so many people.
Supporting community services is how a community grows stronger. As we provide services, individuals become self-sufficient and then can give back themselves to help another group of people. I love how efficiently United Way is run.
I have always contributed each payroll check because I truly believe in helping others in our community thru the many organizations that United Way supports.
Friday, February 18, 2011
Building homes
I had always wanted to help build a habitat house, but because of my frequent and sometimes unexpected travel, I never was able to commit in advance to being on a crew. However, my wife informed me that the Greater Longview United Way Habitat House Blitz was to take place on January 22, and I was available that day. It was 21 degrees when I left my cozy home, but I would much prefer to work outdoors in that type weather than 100 degree weather. When I arrived, there was a nice roaring fire and bundled up volunteers were everywhere.


I was pleasantly surprised at how organized and easy to understand the layout was concerning the framing of the house. Volunteers caught on quickly and the framing went very fast. Whenever you had a question, an experienced “foreman” was available to keep the construction moving smoothly. The feeling of helping someone, while learning about home construction proved to be very satisfying. I look forward to volunteering on another Habitat House. The low stress of, just show up and work, was very attractive to me. Getting to see the fruits of your labor develop into a structure is cool. If you are looking for a volunteer project I highly recommend Habitat. There is something to do regardless of skill level.
Wednesday, November 17, 2010
GLUW is getting ready for the tax season.

The VITA Program offers free tax help to low- to moderate-income people who need some help to prepare their own tax returns. Certified VITA volunteers receive training to help prepare basic tax returns in our community.
This program would not be possible without the hard work of many volunteers. Recruiting volunteers is the reason the tax season begins early for us. VITA Volunteers perform different tasks such as preparing federal income tax returns, assisting clients with intake questions or interpreting. Becoming a VITA volunteer is easy and rewarding.
If you would like to become a VITA volunteer, give us a call at 903-236-9211. We would love to share with you the wonderful experience of being a VITA volunteer!!
Carol Sammons shared some comments about her experience as a VITA volunteer last year:
“Working as a volunteer for the 2009 VITA (Volunteer Income Tax Assistance) Program, was truly an inspiration for me. This program helps individuals take advantage of the tax credits they are eligible for through out the year. This is Free tax preparation for all who qualifies, yes! This is a totally Free service. Being able to help others during this time of the year was rewarding for me and beneficial for others who are in need of this help. Seeing so many people with appreciation in their hearts was worth it all. This program is just one of many programs sponsored by the GLUW in an effort to reach out and help others in their times of need.”